40% of BNPL Users Abandon Carts If It's Not Offered at Checkout
Merchants that want to cash in on conversion take note: Four in 10 BNPL users are likely to delay or cancel a purchase or opt for a cheaper product if BNPL options are unavailable, according to PYMNTS’ latest study of 3,177 U.S. consumers, “
The Credit Accessibility Series: BNPL’s Wide-Ranging Impact on Consumers and Merchants,” a collaboration with
Sezzle.