BNPL's Wide-Ranging Impact on Consumers and Merchants

40% of BNPL Users Abandon Carts If It's Not Offered at Checkout Merchants that want to cash in on conversion take note: Four in 10 BNPL users are likely to delay or cancel a purchase or opt for a cheaper product if BNPL options are unavailable, according to PYMNTS’ latest study of 3,177 U.S. consumers, “The Credit Accessibility Series: BNPL’s Wide-Ranging Impact on Consumers and Merchants,” a collaboration with Sezzle.
Inside the June Study
  • 43%: Portion of consumers who would delay a purchase or opt for a cheaper product if BNPL were unavailable
  • 20%: Share of consumers living paycheck to paycheck with issues paying bills who identify as BNPL users
  • 28%: Portion of consumers for whom the no- or low-interest rate feature is an important factor in choosing to use BNPL

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