Shopping With Cryptocurrency: Tech-Driven Consumers Drive Market Acceptance

Are Tech-Driven Consumers the Gateway to Wider Crypto Usage? Tech-savvy consumers are using crypto not only for investment: 26% would switch merchants just to shop where it is accepted. In “Shopping With Cryptocurrency: Tech-Driven Consumers Drive Market Acceptance,” a collaboration with BitPay, PYMNTS surveys 2,333 consumers to uncover how tech-driven consumers are impacting crypto’s future at checkout and detail how merchants can best position themselves to benefit.
Inside the October Report
  • 42% of tech-driven consumers buy cryptocurrency for investment purposes
  • 33% of tech-driven consumers buy cryptocurrency to use it for shopping
  • 20% of tech-driven consumers buy cryptocurrency to avoid missing out

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