Gen Z Preference for Shopping Brands’ Sites Presents a $72B Opportunity

The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces

Online marketplaces, retailer sites and brand sites are fighting to be consumers’ preferred channel — and brand sites are winning with Gen Z: 43% of these younger consumers prefer shopping on brands’ sites, a rate 53% higher than the average consumer, according to PYMNTS Intelligence’s latest study of 3,521 U.S. consumers, “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces,” a collaboration with Adobe.

Inside the January Study
  • 28%: Portion of consumers who probably or definitely prefer shopping on a brand’s site
  • 72%: Share of consumers who say they are highly satisfied when shopping from a brand’s site
  • 66%: Portion of consumers who cite free shipping as a key determinant of their loyalty to a shopping channel

    First Name*

    Last Name*

    Title*

    Company*

    Country*

    Email*

    Industry*

    BY COMPLETING THIS FORM, I HAVE READ AND ACKNOWLEDGED THE TERMS AND CONDITIONS.

    Online Shopping

    How Preferred Payment Availability Can Reduce Cart Abandonment