Report: Payment Choice, Automation Key To Global B2B Advertising Growth
Business-to-business (B2B) advertising is going decidedly digital as firms eye new markets to secure revenue growth. In the Payments In B2B Advertising Report, a PYMNTS and
American Express collaboration, Shahar Jacobi, CEO of self-service advertising platform BidVertiser, discusses how payment choice and automation technologies are giving marketers an edge in serving digital-minded clients.