Study Finds Only Half of Consumers Satisfied With Embedded Lending Options

The Embedded Lending Opportunity - April 2024

Glass half full, glass half empty? Only half of consumers are happy with the embedded lending options they find when shopping online. That’s only one of the key takeaways from a brand new PYMNTS Intelligence’s study, “The Embedded Lending Opportunity,” commissioned by Visa, that surveyed over 8,000 consumers in Australia, Germany, India, Japan, the U.K. and the U.S. to explore areas of unmet consumer need that embedded lending can fill.

Inside the April Study
  • 25%: Portion of consumers in Japan who are highly satisfied with lending options
  • 21%: Share of embedded lending users who feel fees or interest rates are too high
  • 56%: Portion of Gen Z consumers reporting strong interest in using embedded lending

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    Embedded Lending Opportunity

    The Embedded Lending Opportunity: Germany Edition
    The Embedded Lending Opportunity: United Kingdom Edition
    The Embedded Lending Opportunity: India Edition
    The Embedded Lending Opportunity: Australia Edition
    The Embedded Lending Opportunity: Japan Edition
    The Embedded Lending Opportunity: U.S. Edition
    How Embedded Lending Can Boost Growth and Stability for Small Businesses
    Embedded Lending: From the Lender’s Perspective