Companies and Regulators Scramble to Counter the Threat of AI Deception

Is That Content Generated by AI or Humans? Hard to Tell

With studies showing that content produced by artificial intelligence (AI) can effectively deceive humans and AI systems alike, businesses and regulators are racing to implement strategies to address the growing threat. The “Generative AI Tracker®,” a collaboration with AI-ID, examines the tools and technology organizations are utilizing to keep both AI and themselves honest.

Inside the September Tracker
  • Artificially generated content, including deceptive and fraudulent content, is at our doorstep. Humans and companies cannot rein it in entirely.
  • Generative AI tools are promising but not foolproof. Their accuracy can be challenging to calculate and varies widely.
  • Countermeasures to keep tabs on artificially generated content are AI tools themselves. They come with drawbacks.

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