advertising

Peloton’s New Marketing Campaign to Promote Breadth of Fitness Offerings
Peloton’s New Marketing Campaign to Promote Breadth of Fitness Offerings
September 20, 2024  |  Retail

Peloton’s upcoming marketing campaign will reportedly promote the company’s full range of services and target audiences the firm hasn’t been reaching.  “We believe that we...

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HubSpot Taps AI to Personalize Campaigns as Marketers Adopt Tech
HubSpot Taps AI to Personalize Campaigns as Marketers Adopt Tech
September 19, 2024  |  artificial intelligence

The marketing technology sector is shifting, with companies racing to integrate artificial intelligence (AI). HubSpot’s recent unveiling of ‘Breeze,’ an AI-powered platform, exemplifies this trend....

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Google’s Advertising Business on Trial as US Seeks Blockbuster Breakup
Google’s Advertising Business on Trial as US Seeks Blockbuster Breakup
September 09, 2024  |  ANTITRUST

There are few institutions worldwide capable of standing up a greater legal team than Google. But the U.S. federal government might be one of them....

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UK’s CMA Says Google’s Ad Tech Practices May Violate Competition Law
UK’s CMA Says Google’s Ad Tech Practices May Violate Competition Law
September 06, 2024  |  Google

The United Kingdom’s Competition and Markets Authority (CMA) said Friday (Sept. 6) that it has found that Google may have harmed competition by using its dominance...

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Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO
Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO
August 30, 2024  |  Earnings

Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet...

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Beyond the Form Factor: The Story of Digital Wallets Is Still Unwritten
Beyond the Form Factor: The Story of Digital Wallets Is Still Unwritten
August 28, 2024  |  Digital Payments

There have been some significant milestones so far in the development of the digital wallet. Its early days track back to 2003 with the debut...

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Apple Plays AI Catchup in Hopes of Creating New Mobile Commerce Frontier
Apple Plays AI Catchup in Hopes of Creating New Mobile Commerce Frontier
August 26, 2024  |  Apple

Apple is gearing up to launch “Apple Intelligence,” a sweeping artificial intelligence (AI) initiative that experts say could rewrite the rules of digital commerce. The...

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The Top 3 Benefits Small Businesses Get From AI
The Top 3 Benefits Small Businesses Get From AI
August 22, 2024  |  SMBs

Growth is essential for all businesses, especially the small ones. Artificial intelligence (AI) is one tool that can help firms achieve that by giving them...

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Recent Google Ruling May Open Door to More AI-Powered eCommerce
Recent Google Ruling May Open Door to More AI-Powered eCommerce
August 12, 2024  |  eCommerce

The recent federal court ruling against Google’s search monopoly could usher in a shift in online shopping, potentially reshaping how consumers discover products and businesses...

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