Peloton’s upcoming marketing campaign will reportedly promote the company’s full range of services and target audiences the firm hasn’t been reaching. “We believe that we...
Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet...
Peloton and Google Fitbit have formed a multi-year, multi-country partnership to promote their fitness-oriented offerings to each other’s customers. Starting in September, Fitbit Premium members will have access...
Peloton made headlines on Thursday (May 2) as it announced the launch of restructuring efforts, including laying off approximately 400 employees — about 15% of its global workforce...
This year, the connected wearables market will account for more than 504 million units, ranging from smartwatches to fitness trackers to earwear, according to market intelligence...
In its quest for increased consumer relevance, exercise equipment and media firm Peloton is turning its attention to TikTok. Can this strategic shift propel the company back into...
Whether you’re looking to shed a few pounds before the holidays or searching for an app to help you keep a healthy New Year’s resolution,...
Peloton announced on Tuesday (Aug. 22) a partnership with the University of Michigan to support the fitness of students, athletes and alumni. The partnership, facilitated...
Peloton has debuted new membership tiers as it rebrands to focus on exercise, not hardware. “We’re shifting perceptions from in-home to everywhere, fitness enthusiasts to...