Karen Boone

Peloton’s New Marketing Campaign to Promote Breadth of Fitness Offerings
Peloton’s New Marketing Campaign to Promote Breadth of Fitness Offerings
September 20, 2024  |  Retail

Peloton’s upcoming marketing campaign will reportedly promote the company’s full range of services and target audiences the firm hasn’t been reaching.  “We believe that we...

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Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO
Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO
August 30, 2024  |  Earnings

Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet...

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Peloton to Launch Global Refinancing 3 Weeks After Beginning Restructuring
Peloton to Launch Global Refinancing 3 Weeks After Beginning Restructuring
May 20, 2024  |  Fitness

Peloton Interactive plans to launch a global refinancing. The connected fitness company will offer $275 million aggregate principal amount of convertible senior notes due 2029 in...

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