Peloton

Peloton’s New Marketing Campaign to Promote Breadth of Fitness Offerings
Peloton’s New Marketing Campaign to Promote Breadth of Fitness Offerings
September 20, 2024  |  Retail

Peloton’s upcoming marketing campaign will reportedly promote the company’s full range of services and target audiences the firm hasn’t been reaching.  “We believe that we...

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Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO
Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO
August 30, 2024  |  Earnings

Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet...

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Strong Earnings and Peloton Recovery Spark CE 100 2.6% Bump
Strong Earnings and Peloton Recovery Spark CE 100 2.6% Bump
August 26, 2024  |  Connected Economy

The tail end of Q2 earnings were good to several companies on the CE 100 this week. The Index ended the week of August 23...

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Peloton Confronts Subscription Declines Amid Strategic Shifts
Peloton Confronts Subscription Declines Amid Strategic Shifts
August 22, 2024  |  Earnings

Despite a solid financial footing and promising strategic innovations, Peloton’s fourth-quarter results reported Thursday (Aug. 22) expose a troubling reality: a dramatic plunge in subscription numbers....

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Brands Focus on Post-Purchase Innovations to Foster Customer Loyalty
Brands Focus on Post-Purchase Innovations to Foster Customer Loyalty
August 20, 2024  |  Retail

As competition for customer loyalty grows fiercer, brands are sharpening their focus on the post-purchase phase — a critical yet frequently neglected part of the...

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Kindle eBooks Now Accessible Through Select Peloton Products
Kindle eBooks Now Accessible Through Select Peloton Products
August 20, 2024  |  Fitness

Users of select Peloton products can now read their Kindle books on the screens of those products while exercising. This new feature is available to...

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Google Fitbit Users to Gain Access to Peloton Classes
Google Fitbit Users to Gain Access to Peloton Classes
August 13, 2024  |  Partnerships

Peloton and Google Fitbit have formed a multi-year, multi-country partnership to promote their fitness-oriented offerings to each other’s customers. Starting in September, Fitbit Premium members will have access...

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CE 100 Index Slips 1.1% as MongoDB Shares Slide After Earnings
CE 100 Index Slips 1.1% as MongoDB Shares Slide After Earnings
June 03, 2024  |  Connected Economy

The CE 100 Index slipped 1.1%, as AI names were – to put it mildly – volatile in the wake of earnings reports. MongoDB Leads...

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CE 100 Index Loses 2.4% as Peloton Offsets Chipmaker Momentum
CE 100 Index Loses 2.4% as Peloton Offsets Chipmaker Momentum
May 27, 2024  |  Connected Economy

Coming into the holiday-shortened trading week, the CE 100 Index lost 2.4%.  All pillars posted declines for the week that ended May 24. Peloton helped bring...

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