Why Gen Z Can Be Credit Unions Best Friend or Worst Enemy

How Credit Union Innovation Can Drive Gen Z Engagement

Gen Z consumers are a growing market that innovative credit unions have a real shot to win over — but not enough CUs are meeting the call. PYMNTS Intelligence’s latest 37-page study, “How Credit Union Innovation Can Drive Gen Z Engagement,” a collaboration with Velera (formerly PSCU/Co-op Solutions), details in 10 charts why CUs must pivot — and the cost they face if they fail.

Inside the May Playbook
  • 35: Total number of products and features that top-performing CUs plan to offer by 2030
  • 25%: Share of Gen Z CU members who say they want their CU to innovate on Zelle in the near future, twice the share of average CU members
  • 41%: Portion of CUs that have no plans to offer Zelle by 2030

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