Credit Union Innovation Playbook: Trust But Verify Edition

The Credit Union Innovation Playbook, a collaboration between PYMNTS and PSCU, delves into the innovation agendas of players in the credit union ecosystem. Each edition of the Playbook homes in on a specific innovation focus, exploring the differences between how credit union members and leadership prioritize innovation in four select areas: risk and fraud, digital banking, data and analytics and loyalty.

About the Playbook
  • 81.3 percent of credit union members cited trust as a reason for selecting an FI, while 80.6 percent of them cited it as a reason to remain with their CUs
  • 42.4 percent of CU members want their FIs to focus on anti-fraud solutions, and 33.0 percent cited data security as their top innovation priority for the next three years
  • 64.3 percent of FinTechs expressed interest in bypassing CUs to sell directly to members

Credit Union Innovation Report

How FinTechs Can Align With Credit Union Innovation Agendas
How Top-Performing Credit Unions Innovate to Stay Competitive
How CUs Can Drive Engagement with Self-Service Banking Innovation
2024 Credit Union Innovation Readiness Index
The FinTech Innovation Agenda
How Credit Union Innovation Can Drive Gen Z Engagement
Growing Credit Union Membership via Lending and Omnichannel Banking Innovation
2024 Credit Union Innovation Readiness Index - January 2024
How Credit Product Rates Impact FI Selection
Credit Union Membership and Credit Profiles
Staying Ahead Through Payments Innovation
Bridging the Cryptocurrency Divide — Why Members Want Access, Why Credit Union Executives Resist
Product Development Slowdown Tests Member Loyalty
Cryptocurrency As A Key To Member Loyalty
The Race To Meet Consumer Demand
Product Innovation As The Key To Membership Growth
Responding To Member Demands For Digital Financial Services
Credit Union Innovation Playbook
Credit Union Innovation Study - July 2021
Credit Union Innovation Playbook Touchless Payments Edition
Credit Union Innovation Study - February 2021
Credit Union Innovation Playbook: Card Trends Edition
Credit Union Innovation Playbook: Microbusiness Opportunity Edition
Credit Union Innovation Playbook: Challenger Banks Edition
Credit Union Innovation Playbook: New Payment Flows Edition
Credit Union Innovation Index - March 2020
Credit Union Innovation Playbook: Loyalty Innovation Edition
Credit Union Innovation Playbook: Data Analytics Edition
Credit Union Innovation Playbook: Digital Banking Edition
Credit Union Innovation Index: A 360 Degree Look at What's Driving Credit Union Innovation