Google Archives | PYMNTS.com https://www.pymnts.com/google/2024/google-facilitates-the-use-of-passkeys-on-desktop/ What's next in payments and commerce Thu, 19 Sep 2024 22:12:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://www.pymnts.com/wp-content/uploads/2022/11/cropped-PYMNTS-Icon-512x512-1.png?w=32 Google Archives | PYMNTS.com https://www.pymnts.com/google/2024/google-facilitates-the-use-of-passkeys-on-desktop/ 32 32 225068944 Google Facilitates the Use of Passkeys on Desktop https://www.pymnts.com/google/2024/google-facilitates-the-use-of-passkeys-on-desktop/ https://www.pymnts.com/google/2024/google-facilitates-the-use-of-passkeys-on-desktop/#comments Thu, 19 Sep 2024 22:10:07 +0000 https://www.pymnts.com/?p=2102699 Users can now save passkeys to Google Password Manager on desktop, in addition to Android devices. This new capability allows users to sync passkeys securely across all their devices, Chirag Desai, product manager, Chrome at Google, wrote in a Thursday (Sept. 19) blog post. “Up until now, you could only save passkeys to Google Password Manager on Android,” Desai […]

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Users can now save passkeys to Google Password Manager on desktop, in addition to Android devices.

This new capability allows users to sync passkeys securely across all their devices, Chirag Desai, product manager, Chrome at Google, wrote in a Thursday (Sept. 19) blog post.

“Up until now, you could only save passkeys to Google Password Manager on Android,” Desai wrote. “You could use them on other devices, but you’d need to scan a QR code using your Android device.”

“Today, we’re rolling out updates that make it even easier to use passkeys across your devices,” Desai added.

Users can now save passkeys to Google Password Manager from Windows, macOS, Linux and Android, according to the post. ChromeOS is currently available for testing in beta.

Once the passkeys are saved, they will automatically sync across the user’s devices, so users can sign in by scanning their fingerprint, per the post.

“Signing in to your favorite sites and apps on any device should be as quick and easy as unlocking your phone,” Desai wrote in the post. “That’s where passkeys come in. They’re safer than passwords and easier to use, letting you use your fingerprint, face or screen lock to securely sign in to apps and websites — moving us one step closer to a passwordless future.”

The development and usage of passkeys is arguably one of the most important security stories of the year, PYMNTS reported in May. They have been at the center of recent product introductions from Visa, Mastercard and other payments and financial services companies.

When shopping online, passkeys replace the need for passwords or one-time codes, enabling more streamlined, secure transactions, Mark Nelsen, senior vice president and global head of consumer payments at Visa, told PYMNTS CEO Karen Webster in an interview posted in May.

“We’ve all had times when you try to buy something and it doesn’t go through and you have to call your bank and they tell you there’s something suspicious about the transaction,” Nelsen said. “With Passkeys, if you do the facial scan immediately upfront, you can do that real quick check. That means all these transactions will go through seamlessly and you no longer have to confirm your identity after the fact.”

For all PYMNTS digital transformation coverage, subscribe to the daily Digital Transformation Newsletter.

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Google Launches Smartwatch Pact With MedTech Firm Masimo https://www.pymnts.com/google/2024/google-launches-smartwatch-pact-with-medtech-firm-masimo/ Mon, 16 Sep 2024 10:56:33 +0000 https://www.pymnts.com/?p=2099578 After tangling in court with Apple over smartwatch features, medical technology company Masimo is teaming with Google. The company announced in a news release Saturday (Sept. 14) that it was working with Google to develop a new reference platform for original equipment manufacturers (OEMs) building the tech giant’s Wear OS smartwatches.  The platform, the company […]

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After tangling in court with Apple over smartwatch features, medical technology company Masimo is teaming with Google.

The company announced in a news release Saturday (Sept. 14) that it was working with Google to develop a new reference platform for original equipment manufacturers (OEMs) building the tech giant’s Wear OS smartwatches. 

The platform, the company said, will allow OEMs to more efficiently bring Wear watches to market, incorporating Masimo’s biosensing technologies and standardizing smartwatch devices. The platform is designed to support the Wear OS ecosystem, the company added, which includes health and wellness tracking tools.

“Building quality smartwatches with premium features that users have come to expect can be time consuming and costly,” said Bjorn Kilburn, general manager of Wear OS for Google.

“With Masimo’s reference platform, smartwatch makers are able to benefit from state-of-the-art biosensing technology and quickly bring their Wear OS devices to market, at scale.”

According to the release, OEMs who adopt the new Masimo platform, which is expected to be compatible with Google apps and services designed for the Wear OS platform, “will continue to design and produce their new smartwatches’ physical exteriors and have creative control over the appearance of the user interface.”

Masimo had sued Apple in 2020, claiming the company had stolen trade secrets related to its health monitoring technology. Last October, the U.S. International Trade Commission (ITC) ruled that Apple’s watch violates Masimo’s patent, setting up a potential ban on the device.

Earlier this year, Apple removed a blood oxygen feature from two of its Apple Watch versions, allowing sales in the U.S. to proceed.

And in other news from the intersection of wearable devices and health, Google last month teamed with Peloton on a multi-year, multi-country collaboration to promote their fitness-oriented offerings to each other’s customers.

The convergence of technology and fitness, illustrated by the rise of wearable devices that aggregate a range of fitness data sources, has become a trend in the post-COVID landscape, PYMNTS reported in May.

Younger consumers are particularly likely to adopt healthcare-related wearables, according to the March 2023 edition of PYMNTS Intelligence’s “The ConnectedEconomy™ Monthly Report: The Evolving Digital Daily.”

That report found that 30% of Gen Z respondents use wearable technology that gathers health information on a daily basis, along with 27% of millennials.

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Google Wallet Debuts Digital IDs and Enhances Commuter Features https://www.pymnts.com/google/2024/google-wallet-debuts-digital-ids-and-enhances-commuter-features/ https://www.pymnts.com/google/2024/google-wallet-debuts-digital-ids-and-enhances-commuter-features/#comments Thu, 12 Sep 2024 13:00:46 +0000 https://www.pymnts.com/?p=2097910 Google Wallet on Thursday (Sept. 12) unveiled enhanced features to improve the travel and commuting experience. Starting soon, per a Thursday Google blog post, U.S. users can create digital IDs from their passports for use at select TSA checkpoints, making domestic travel more convenient. The service also expands support for state-issued IDs and prepaid commuter […]

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Google Wallet on Thursday (Sept. 12) unveiled enhanced features to improve the travel and commuting experience.

Starting soon, per a Thursday Google blog post, U.S. users can create digital IDs from their passports for use at select TSA checkpoints, making domestic travel more convenient. The service also expands support for state-issued IDs and prepaid commuter benefit cards, with plans to integrate more transit options globally.

In the blog post, which announced these new features, Google Wallet Vice President and General Manager Jenny Cheng said: “People are increasingly looking for ways to digitize everyday items — with one of the top requests being a digital ID. Last year we began rolling out the ability to save select state-issued digital IDs to Wallet. Starting soon, we’ll begin beta testing a new type of digital ID in Google Wallet, giving more people in more places a way to create and store a digital ID.”

According to “Digital Wallets Beyond Financial Transactions: A Global Perspective,” a PYMNTS Intelligence and Google Wallet collaboration, 70% of consumers across Brazil, France, Germany, the U.K. and the U.S. use digital wallets.

While the digital ID feature using U.S. passports can be used at select TSA checkpoints for domestic travel, it doesn’t replace physical IDs. It aims to streamline airport processes.

Creating this digital ID is a straightforward process. Consumers can open the Google Wallet app and choose the option to “create an ID pass with your U.S. passport.” The app will guide them through scanning the security chip embedded in their passports. To confirm a consumer’s identity, he or she will need to record a quick selfie video. Once completed, Google Wallet will process the information and notify consumers when their digital ID pass is ready for use, which typically takes a few minutes.

Data Security

In another Thursday blog post announcing the features, Google Wallet Group Project Manager Alan Stapelberg said the passport data is kept encrypted to ensure security, unlike a physical ID.

“Today, if you’re presenting your physical ID (for example to confirm your age or your address) you have to share everything — your name, address, your physical description and more. However, with a digital ID, you can share only the required data. Additionally, you must authenticate the device with a fingerprint, PIN or passcode in order for any of your ID information to be shared with the requester,” he wrote.

“With government-issued digital IDs in Google Wallet today, we use end-to-end encryption between the mobile device where the ID is stored and the issuing party,” he continued. “When saving a government-issued ID to Wallet, Google servers do not see ID information during provisioning and management of the credential. Additionally, we store your data encrypted — which means no one can see or access the ID information unless you authenticate on the phone, ensuring the digital ID can’t be copied and re-used.”

Earlier this year, the U.S. State Department announced it is beta testing a public-facing program that enables would-be travelers to renew passports online.

Cheng wrote that Google Wallet has seen significant growth in transit use, doubling its user base for commutes in the past 18 months. The service now supports more transit cards globally, including prepaid commuter benefit cards in the U.S. and public transport tickets in various international locations. New features such as automatic ticket imports from Gmail and live train status updates have been added to enhance the commuting experience.

To improve overall user experience, Google has introduced notifications for pass changes and added web access to passes at wallet.google.com. The company continues to work with partners worldwide to expand Google Wallet’s functionality, aiming to make it a comprehensive, secure solution for daily digital needs across various situations and locations, Cheng said. These enhancements reflect Google’s commitment to digitizing everyday items and streamlining user experiences while maintaining a focus on security and privacy.

Expanding Transit Payment Options

Internationally, Google Wallet is collaborating with various transit and payment providers to extend mobile payment options. For instance, commuters in Hamburg, Germany can now save their public transport tickets in Google Wallet, with similar functionality coming soon for iPASSCard users in Taiwan and more Octopus Card users in Hong Kong. In Germany, where over half a million users already store their Deutschlandticket in Google Wallet, the company has implemented secure ticketing through Motics, offering enhanced protection against copying and tampering.

To further streamline the commuting experience, Google Wallet now automatically imports tickets from booking confirmations sent to Gmail, ensuring easy access when needed. Additionally, an upcoming feature will allow users to view live train status updates directly from their ticket in Wallet, providing real-time information on train schedules and any delays, as well as access to tickets for future rides.

For all PYMNTS digital transformation coverage, subscribe to the daily Digital Transformation Newsletter.

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Google: Digital IDs Shift Digital Wallets Beyond Payments and Passes https://www.pymnts.com/google/2024/google-digital-ids-shift-digital-wallets-beyond-payments-and-passes/ https://www.pymnts.com/google/2024/google-digital-ids-shift-digital-wallets-beyond-payments-and-passes/#comments Thu, 12 Sep 2024 08:03:55 +0000 https://www.pymnts.com/?p=2097353 First, digital wallets came for paper cash, credit cards and the leather billfold. Now, as they become more prevalent across end-users’ daily lives, gaining traction as a convenient and secure way to store and use things like event tickets, transit cards and loyalty programs, a new dimension of their utility is beginning to emerge: digital […]

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First, digital wallets came for paper cash, credit cards and the leather billfold.

Now, as they become more prevalent across end-users’ daily lives, gaining traction as a convenient and secure way to store and use things like event tickets, transit cards and loyalty programs, a new dimension of their utility is beginning to emerge: digital IDs.

However, the digital ID ecosystem is still in its infancy, with several hurdles to overcome before digital IDs can replace physical ones entirely.

“When it comes to being able to digitize and save these IDs, and of course to use them, the first and most critical thing to establish are sound and complete standards,” Alan Stapelberg, group product manager at Google Wallet, told PYMNTS.

“Being able to use your digital identity requires the interaction of two parties, and standards help the interoperability between these devices, particularly when these devices are not built or provided by the same party,” Stapelberg said.

He highlighted Google’s recent efforts in this area, including the recent integration of California driver’s licenses. These milestones represent significant steps forward in the broader adoption of digital IDs.

Read more: What’s in Gen Z’s Mobile Wallet?

What It Will Take to Grow and Scale Digital ID Adoption

Still, recent PYMNTS Intelligence data shows that while some people are using digital wallets to store IDs, not many (about 8%) are actively using them.

In order to spur greater usage, Stapelberg reemphasized the importance of standards like ISO 18013-5, which Google Wallet currently uses to convey IDs to TSA readers. These standards enable various parties to develop solutions that work together seamlessly, regardless of the devices involved.

He added that Google has been active in working with standards bodies like the ISO and the World Wide Web Consortium (W3C) to support the development and adoption of these programs. As digital IDs become more common, the need for such collaboration across the industry will only grow.

Another significant challenge is the supply-and-demand dynamic inherent in the adoption of digital IDs.

On the supply side, trusted issuers like state DMVs and government agencies need to digitize and provide these IDs. On the demand side, users need compelling reasons to adopt and use digital IDs, which requires creating use cases that offer convenience, flexibility and enhanced security.

“Once you have an ID, you need to be able to establish parties that can accept them,” Stapelberg said.

Currently, Google Wallet is live with digital IDs in five U.S. states, including California. Stapelberg pointed out that digital IDs offer several advantages over physical IDs, particularly in terms of privacy and security. For instance, digital IDs allow for selective disclosure, meaning that only the necessary information is shared with other parties. This feature is particularly beneficial in scenarios like purchasing alcohol, where only proof of age is required, rather than the entire set of personal information typically found on a driver’s license.

“Standards have done a great job to bring in and build a privacy centric narrative into the design and solution of IDs,” Stapelberg said.

He added that government-issued digital IDs in Google Wallet are encrypted end-to-end, ensuring that personal information remains private and secure, even if a user’s phone is lost or stolen. This level of security makes digital IDs not only a viable alternative but potentially a safer option than physical IDs.

See also: Digital Wallets Beyond Financial Transactions: A Global Perspective

The Future of Digital Wallets on the Global Stage

Scaling the adoption of digital IDs presents several challenges, similar to those faced during the early days of contactless payments. While online acceptance of digital IDs is expected to be more rapid, in-person use cases will take longer to develop due to the need for hardware upgrades, staff education and potential legislative changes.

Interoperability is another fundamental aspect of digital ID adoption. As Stapelberg explained, identity is a global use case, and digital IDs must be able to function across borders just as physical IDs do today. This requires collaboration among various stakeholders to build solutions that are universally accessible and interoperable.

Google’s approach has been to ensure that its digital ID solutions are available on a wide range of devices, from high-end smartphones to more moderately priced ones. This inclusivity is essential for making digital IDs accessible to everyone, regardless of their economic status or the devices they use.

Stapelberg also expressed optimism around the potential of digital IDs to streamline processes in the financial sector, particularly in areas like customer onboarding, know your customer (KYC) requirements and fraud prevention.

He noted that digital IDs could simplify these processes by allowing users to reuse verified IDs stored in their digital wallets, reducing friction and increasing trust between users and merchants.

Looking ahead, the future possibilities of digital wallets are difficult to overstate.

“Digital wallets started with a focus on payments but have become much more than that today … we’re looking at ways to give people a completely, truly, digital wallet and make these experiences even better,” Stapelberg said.

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UK’s CMA Says Google’s Ad Tech Practices May Violate Competition Law https://www.pymnts.com/google/2024/uks-cma-says-googles-ad-tech-practices-may-violate-competition-law/ https://www.pymnts.com/google/2024/uks-cma-says-googles-ad-tech-practices-may-violate-competition-law/#comments Fri, 06 Sep 2024 15:37:01 +0000 https://www.pymnts.com/?p=2095175 The United Kingdom’s Competition and Markets Authority (CMA) said Friday (Sept. 6) that it has found that Google may have harmed competition by using its dominance in online display advertising to favor its own ad technology services. The regulator added that it will accept comments on this “statement of objections” before deciding whether the company has […]

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The United Kingdom’s Competition and Markets Authority (CMA) said Friday (Sept. 6) that it has found that Google may have harmed competition by using its dominance in online display advertising to favor its own ad technology services.

The regulator added that it will accept comments on this “statement of objections” before deciding whether the company has violated competition law, according to an update on the investigation that was posted Friday.

“We’ve provisionally found that Google is using its market power to hinder competition when it comes to the ads people see on websites,” Juliette Enser, interim executive director of enforcement at the CMA, said in a Friday press release.

Google did not immediately reply to PYMNTS’ request for comment.

In a statement provided to the Wall Street Journal, Google Vice President of Global Ads Dan Taylor said the company’s advertising technology tools help publishers fund their content and enable businesses to reach potential customers.

“Google remains committed to creating value for our publisher and advertiser partners in this highly competitive sector,” Taylor said, per the WSJ report.

The CMA opened its investigation focusing on Google’s ad tech stack in May 2022 and then combined it with a separate investigation into the company’s header bidding services in March 2023, according to the update.

The regulator’s investigation so far has provisionally found that the “vast majority” of publishers and advertisers use Google’s ad tech services to bid for and sell advertising space, that Google may be using its dominance in the sector to give preference to its own services, and that the company may disadvantage competitors, per the update.

Enser said in the press release that many businesses are able to offer free or lower-priced content by generating revenue with advertising and that these advertisements assist the buying and selling of goods and services by reaching millions of people in the U.K.

“That’s why it’s so important that publishers and advertisers — who enable this free content — can benefit from effective competition and get a fair deal when buying or selling digital advertising space,” Enser said in the release.

The CMA plans to accept comment on its statement of objections from December through March 2025 and to consider these comments from April 2025 through December 2025, according to the update.

Google’s ad tech business also faces a challenge in the United States, where the Department of Justice (DOJ) and a coalition of states are pursuing an antitrust lawsuit alleging that the company keeps competitors out of advertising technology markets and harms news publishers. This trial is set to begin Monday (Sept. 9) in Alexandria, Virginia.

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Google Expands Payments Partnership With India’s UPI https://www.pymnts.com/google/2024/google-expands-payments-partnership-with-indias-upi/ https://www.pymnts.com/google/2024/google-expands-payments-partnership-with-indias-upi/#comments Tue, 03 Sep 2024 00:59:20 +0000 https://www.pymnts.com/?p=2079202 Google Pay has introduced several new offerings via India’s United Payments Interface (UPI). The tech giant announced the new features on its blog last week at the conclusion of the Global Fintech Fest in Mumbai, saying they would help “bring ease, convenience and simplicity to the way India interacts with payments and finance.” Among the […]

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Google Pay has introduced several new offerings via India’s United Payments Interface (UPI).

The tech giant announced the new features on its blog last week at the conclusion of the Global Fintech Fest in Mumbai, saying they would help “bring ease, convenience and simplicity to the way India interacts with payments and finance.”

Among the things being introduced is UPI Circle on Google Pay, designed to help users’ loved ones make digital payments without having to link their own bank accounts.

“While UPI has undeniably simplified digital transactions for millions, there’s still a segment of the population that relies on cash and/or is hesitant to use UPI, due to various reasons, including limited access to banking services,” the blog post said.

UPI users on Google Pay can add friends or family members as  “secondary” users to their UPI Circle, with the option of approving each payment, or letting the secondary users make payments independently within a set financial limit.

Google also announced an expansion of the UPI voucher program, letting users make digital payments by giving them a prepaid voucher tied to their mobile number. 

“Beneficiaries of these vouchers will be able to use any supporting UPI app including Google Pay to pay for all their supported merchant transactions without even linking their bank account on UPI,” the blog post said. “Initially introduced for COVID-19 vaccination payments, UPI Vouchers has now evolved into a versatile payment solution for various sectors.”

Meanwhile, Google, in conjunction with NPCI Bharat Billpay, has rolled out support for ClickPay QR on the Google Pay app, letting users pay bills on Google Pay by simply scanning a ClickPay QR, without needing to remember bill account details or lengthy consumer IDs.

Google opened its digital wallet to users in India — the world’s most populous country — in May, with a focus on “localized experiences.”

“To start, we’ve partnered with over 20 of India’s top brands, offering one of the widest ranges of partners for any digital wallet in India,” the company wrote on its blog. “We look forward to adding more partners soon.”

And earlier in the year, the company announced it was working with the National Payment Corporation of India (NPCI) to expand the use of UPI beyond India’s borders, and to establish similar digital payment systems in other countries, and to use the UPI infrastructure to simplify remittances between nations.

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Google to Add AI-Powered Insights and Reports to Merchant Center https://www.pymnts.com/google/2024/google-add-artificial-intelligence-powered-insights-reports-merchant-center/ https://www.pymnts.com/google/2024/google-add-artificial-intelligence-powered-insights-reports-merchant-center/#comments Tue, 27 Aug 2024 13:00:23 +0000 https://www.pymnts.com/?p=2064684 Google will roll out new artificial intelligence-powered tools in its Merchant Center in time to help retailers sell during the holiday season. The tools include new insights and shopping ads updates, the company said in a preview of a Tuesday (Aug. 27) blog post emailed to PYMNTS. “With new Merchant Center insights tools this year, […]

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Google will roll out new artificial intelligence-powered tools in its Merchant Center in time to help retailers sell during the holiday season.

The tools include new insights and shopping ads updates, the company said in a preview of a Tuesday (Aug. 27) blog post emailed to PYMNTS.

“With new Merchant Center insights tools this year, brands that can stay agile and turn data into decisions will make the most of the shorter holiday shopping season,” Google said in the post, noting that Black Friday falls five days later this year than last year.

One of the new tools will show popular shopping queries, ranked by popularity and organized by topic and product, to help Merchant Center users uncover shopping trends, according to the post. This tool will be launched globally in the coming weeks.

“This means you can jump on viral moments, make better-informed inventory decisions and ensure your product descriptions use the same terms shoppers are,” the post said.

Another new tool will show summaries of recent product performance at the top of the analytics tab and will answer retailers’ specific questions about their product data with new custom reports, per the post. This tool will be available in the United States.

“This tool uses generative AI to translate a user’s request into a custom report that highlights their own performance data,” the post said. “This means you can skip the process of building custom reports manually when you need something more tailored.”

A new third tool will automatically sync in-store availability information from retailers’ websites and integrate it into the Merchant Center to display store details in their Google ads, according to the post.

“It’s less manual work for you and a more convenient, up-to-date shopping experience for your customers,” the post said.

Google said in July that it would move all retailers to a new, AI-driven version of its Merchant Center in time to start benefiting from the updates before the holiday shopping season.

Earlier updates to the Merchant Center included the introduction of visual brand profiles on Google Search and the addition of enhancements to its AI-powered content creation platform, Product Studio.

For all PYMNTS AI coverage, subscribe to the daily AI Newsletter.

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Google Antitrust Ruling Sparks Debate Among Online Publishers and SEO Experts https://www.pymnts.com/google/2024/google-antitrust-ruling-sparks-debate-among-online-publishers-and-seo-experts/ Wed, 21 Aug 2024 18:49:05 +0000 https://www.pymnts.com/?p=2061671 After a landmark antitrust ruling against Google, online publications face a pivotal decision: whether to allow the tech giant to use their content for AI-generated search answers. The court’s decision thrust publishers into this choice, which could reshape the digital content landscape and the economics of online publishing. The recent federal court decision, which found […]

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After a landmark antitrust ruling against Google, online publications face a pivotal decision: whether to allow the tech giant to use their content for AI-generated search answers. The court’s decision thrust publishers into this choice, which could reshape the digital content landscape and the economics of online publishing.

The recent federal court decision, which found Google’s search engine dominance an illegal monopoly, has significant implications for the digital publishing world. While some see challenges ahead and others view the ruling as an opportunity, opinions vary on how publishers should navigate this new landscape.

“Publications must weigh the short-term benefits of Google search visibility against the long-term risks of AI eroding their business,” Marshal Davis, president of Ascendly Marketing, told PYMNTS. “One approach is to selectively allow AI usage for certain types of content, like news summaries or listicles, while restricting it for in-depth analysis and opinion pieces that are core to their value proposition.”

Balancing Act for Publishers

Earlier this month, Judge Amit P. Mehta of the U.S. District Court for the District of Columbia issued a nearly 300-page opinion in the U.S. Department of Justice’s case challenging Google’s alleged dominance in online search markets. The ruling concluded that Google possessed monopoly power in the “general search” and “general search text advertising” markets and violated Section 2 of the Sherman Act.

Google’s agreements with major original equipment manufacturers such as Apple, Samsung and Verizon were at the heart of the case. These deals made Google the exclusive default search engine on smartphones and web browsers, and the court deemed them to be de facto exclusive-dealing agreements that unlawfully maintained Google’s monopoly status.

Bogdan Krstic, founder of Krstic SEO, offered a more optimistic view: “Small publishers should actually be excited about this lawsuit,” he told PYMNTS. “If Google is indeed broken down, it will allow for more competition in the search engine space between the already-existing giants like Microsoft, Yahoo, and Google, in addition to the new players like Open AI.”

According to Krstic, emerging opportunities are already visible.

“We’re already seeing Open AI, more specifically Search GPT, making moves to attract publishers by offering them rev share and other types of deals,” he said. This could be particularly beneficial for smaller publishers who have historically struggled against larger, more authoritative websites in search results.

Google’s Enduring Influence

Despite the ruling, some industry veterans believe Google’s dominance will continue to shape SEO strategies.

“Though the recent landmark ruling against Google’s monopoly seems like it may shake up the status quo, there is one thing that remains certain: Google is king and has dominated search since the year 2000,” Solomon Wiesen, head of strategy at Reputation Citadel, told PYMNTS. “Any AI expert who recommends to online publications to shun Google will be leading their clients astray and miss out on potential exposure — and in this case, being listed as a source for AI content.”

The implications of Google’s AI use extend beyond individual publications. Davis warned of potential industry-wide effects.

“It could accelerate the ongoing consolidation of the online media industry,” Davis said. “Smaller publishers may struggle to survive if AI siphons away search traffic and ad dollars, leading to acquisitions by larger media companies or widespread shutdowns.”

Yet Krstic said he sees signs of positive change already underway: “The recent Google update has already been made to help small publishers get more exposure, causing some websites to see increases in their traffic. My clients and I are excited for the future, and so should you be.”

The ruling may present an opportunity for publishers to negotiate better terms.

“The monopoly ruling may give publishers a rare opportunity to reset the power dynamic with Google and secure more favorable AI usage agreements,” Davis said. “Publications should band together, potentially through trade associations, to increase their collective bargaining power and establish industry-wide standards for content usage.”

As the situation unfolds, online publishers must carefully consider their strategies for content distribution and monetization.

“Publications should also invest in building direct audience relationships through newsletters, apps and subscriptions to reduce reliance on search traffic,” Davis said, emphasizing the importance of diversification.

The case is far from over, and the issue of remedies has yet to be addressed. Potential remedies could range from prohibiting Google from entering into exclusive agreements for default search engine status to more drastic measures such as requiring Google to share its data or code with competitors, or even ordering a breakup of the company.

Google has announced its intention to appeal the ruling, though the timing and scope of that appeal are still unclear. This means that the full impact of the decision on both Google and the broader tech and publishing industries may not be known for several years.

The decisions made in response to this ruling could have far-reaching consequences for the future of online content creation, distribution and the economic models that sustain digital publishing. As the industry adapts to these changes, the diversity of voices in the digital space and the balance of power between tech giants and content creators will be in question.

“SEO folks understand that they must feed the beast — give Google the content it is seeking and become rewarded with additional exposure by being listed as a source for the AI content,” Wiesen said, underscoring the enduring influence of the search giant in shaping online content strategies.

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Google Updates AI Overviews With More Prominent Links, Expanded Availability https://www.pymnts.com/google/2024/google-updates-ai-overviews-with-more-prominent-links-expanded-availability/ https://www.pymnts.com/google/2024/google-updates-ai-overviews-with-more-prominent-links-expanded-availability/#comments Thu, 15 Aug 2024 15:48:12 +0000 https://www.pymnts.com/?p=2053175 Google has made some updates to AI Overviews, displaying relevant links more prominently and expanding the feature to six more countries. These changes will make it easier for users to discover content from publishers, businesses and creators, the company said in a Thursday (Aug. 15) blog post. AI Overviews — which was launched in the […]

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Google has made some updates to AI Overviews, displaying relevant links more prominently and expanding the feature to six more countries.

These changes will make it easier for users to discover content from publishers, businesses and creators, the company said in a Thursday (Aug. 15) blog post.

AI Overviews — which was launched in the United States in May and provides an artificial intelligence (AI)-generated summary of information from several sources along with search results — now includes a new link display that provides users with another way to find relevant websites while they search, according to the post.

This is offered in the form of a right-hand link display for AI Overviews on desktop and site icons on mobile, the post said.

Google is also testing the addition of links directly within the text of AI Overviews, per the post.

“With AI Overviews, we’re seeing that people have been visiting a greater diversity of websites for help with more complex questions,” Hema Budaraju, senior director of product management, search at Google, said in the post. “And when people click from search result pages with AI Overviews, these clicks are higher quality for websites — meaning users are more likely to spend more time on the sites they visit.”

It was reported in May that publishers and content creators who rely on search engine traffic for revenue were concerned that AI Overviews could adversely affect the ecosystem of online content creation and dissemination.

Danielle Coffey, president and CEO of the News/Media Alliance, a nonprofit representing more than 2,200 publishers, said at the time that the introduction of AI-generated summaries could significantly diminish the amount of traffic going to publishers’ websites.

The rollout of AI Overviews also sent shockwaves through the eCommerce industry, prompting online retailers to reevaluate their search engine visibility strategies.

Within weeks of its launch of AI Overviews, Google found that the feature was generating some “odd results” and made more than a dozen technical improvements to solve those problems, the company said in a May 30 blog post.

Google also announced in the Thursday blog post that it will expand the availability of AI Overviews to six more countries — the United Kingdom, India, Japan, Indonesia, Mexico and Brazil — with local language support.

“We’ll be rolling this expansion out gradually over the course of several weeks, with a focus on maintaining Search’s high bar for information quality,” Budaraju said in the post. “Through our testing in these markets, we’ve found that people prefer using Search with AI Overviews, and they find their search results more helpful.”

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Google Unveils New Gemini Live AI-Powered Assistant for Mobile Devices https://www.pymnts.com/google/2024/google-unveils-new-gemini-live-ai-powered-assistant-for-mobile-devices/ https://www.pymnts.com/google/2024/google-unveils-new-gemini-live-ai-powered-assistant-for-mobile-devices/#comments Tue, 13 Aug 2024 19:47:18 +0000 https://www.pymnts.com/?p=2051985 Google unveiled an artificial intelligence (AI)-powered assistant for use on mobile devices. The new Gemini Live became available in English to Gemini Advanced subscribers on Android phones on Tuesday (Aug. 13) and will be expanded to iOS devices and more languages in the coming weeks, the company said in a Tuesday blog post. “Gemini Live is a […]

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Google unveiled an artificial intelligence (AI)-powered assistant for use on mobile devices.

The new Gemini Live became available in English to Gemini Advanced subscribers on Android phones on Tuesday (Aug. 13) and will be expanded to iOS devices and more languages in the coming weeks, the company said in a Tuesday blog post.

“Gemini Live is a mobile conversational experience that lets you have free-flowing conversations with Gemini,” Sissie Hsaio, vice president and general manager, Gemini experiences and Google Assistant, said in the post.

With this AI assistant, users can interrupt in mid-sentence to ask for additional details, pause a conversation and come back to it later, and keep talking with it in the background or when the phone is locked, Hsaio added.

Google will also make Gemini connect with more Google apps and tools, according to the post. The company will launch extensions for Keep, Tasks, Utilities, Calendar and expanded features on YouTube Music in the coming weeks.

Because Gemini is fully integrated into Android, users can access it at any time, no matter what else they’re doing on their phone, per the post. It can also read the screen and interact with apps like Gmail and Google Messages.

With the user’s permission, Gemini can access their relevant personal data and add it to its own knowledge in order to provide the help the user needs, Google said in another Tuesday blog post.

“For example, Gemini can help create a daily workout routine based on your personal trainer’s email, or use your resume in Google Drive to write a work bio,” Sameer Samat, president, Android Ecosystem, said in the post. “Only Gemini can do all of this with a secure, all-in-one approach that doesn’t require hand-off to a third-party AI provider you may not know or trust.”

It was reported Monday (Aug. 12) that generative AI features have created an opportunity for tech companies to boost consumer interest in smartphones and encourage them to update their devices more frequently.

In addition, with its latest Pixel smartphones, Google is making a more aggressive push into the consumer device market, Bloomberg reported.

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