Serena Smith

One Size Fits All Misses the Digital Payments Mark
One Size Fits All Misses the Digital Payments Mark
September 18, 2024  |  Digital Payments

Ask 10 people what the concept and execution of “digital engagement” mean, and you’ll get 10 different answers. For Serena Smith, chief client officer of...

READ MORE >
Bank Data Silos Need Breaking for Open Banking to Succeed
Bank Data Silos Need Breaking for Open Banking to Succeed
November 22, 2023  |  Digital Banking

Serena Smith, chief client officer at i2c, told PYMNTS that the shift to faster payments and open banking will spur financial institutions to take a...

READ MORE >
Consumers Want FIs to Deliver Real-Time Financial Data
Consumers Want FIs to Deliver Real-Time Financial Data
August 25, 2023  |  Digital Banking

Serena Smith, chief client officer at i2c, told PYMNTS in a recent interview that although digital innovations in banking have come a long way in...

READ MORE >