Peet's Coffee Says Debit Cards in Mobile Wallet Offers Choice, Boosts Loyalty
Consumers’ coffee preferences rarely change, but the same cannot be said for their preferred purchasing methods. In the Next-Gen Debit Tracker, a collaboration between PYMNTS and PULSE, a Discover company, Peet’s Coffee’s Lisa Regelman discusses how the brand has expanded payment choice within its mobile wallet to include debit and appeal to the needs of both loyal and potential customers.