Easy Fix: Merchants That Accept P2P Payments Win New Business, Customer Loyalty

Next-Gen Debit Tracker® - September 2021

Consumers are expanding their use of peer-to-peer (P2P) payment apps, and merchants are taking notice. In the Next-Gen Debit Tracker, a collaboration between PYMNTS and PULSE, a Discover company, Bank of the West’s Hisham Salama discusses why supporting debit-enabled P2P payments is key for merchants wishing to build lasting customer loyalty by simply meeting their growing desire for convenience.

Inside the September Tracker
  • An interview with Hisham Salama, chief digital officer and executive vice president for Bank of the West, on how merchants can seize on the rising usage of P2P payments to boost consumer loyalty
  • The latest next-gen debit headlines, including why monthly A2A transactions per active debit card rose by 60 percent from 2019 to 2020 and why PayPal is enabling gig workers to receive their paychecks via direct deposit
  • A Deep Dive analyzing how the events of 2020 drove A2A payment adoption and debit’s key role in their current and future growth

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