Perks And Rewards Push Debit Card Usage, Loyalty To Next Level

Next-Gen Debit Tracker® - August 2021

Debit cards deliver the convenience, security and control consumers value, and adding rewards into the mix can elevate them further. In the Next-Gen Debit Tracker, a collaboration between PYMNTS and PULSE, a Discover company, Truist’s Carl Thibodeau explains how offering debit card incentives like cash back, rewards and other perks can encourage consumer engagement and drive incremental loyalty.

Inside the August Tracker

An interview with Carl Thibodeau, senior vice president of consumer credit and debit card solutions for Truist, on the shift in debit card holders’ spending behavior during the pandemic, why they value rewards and cash back and how offering these helps drives loyalty
The latest headlines from the space, including survey findings revealing that 48 percent of credit card holders prefer using debit over credit and detailing how cryptocurrency-linked debit card usage exceeded $1 billion during the first six months of 2021
A data-rich examination of debit cards’ surging popularity over the past several years and analysis of how some FIs are turning to rewards programs to offer debit products that stand out