Subscription Commerce

Subscription Commerce
Nuuly Turns First Profit Via Diverse Assortment and Logistical Advantages
November 21, 2023

Urban Outfitters’ clothing rental service, Nuuly, has turned its first profit. The achievement of this milestone comes as a result of a growing subscriber base and an 86% increase in revenue, CNBC reported Tuesday (Nov. 21). Nuuly’s success in achieving profitability before its competitor, Rent...

Subscription Commerce
Roblox Launches Creator Subscriptions as Gaming Companies Drive Recurring Revenue
November 17, 2023

Roblox is launching new in-game subscriptions in an effort to drive higher-margin purchases as, across the gaming industry, major players look for new ways to bring in recurring revenue. A staff member from the online gaming company announced to the platform’s developer forum on Wednesday (Nov. 15)...

Subscription Commerce
Over a Quarter of Consumers Cite Free Cancellation as Key Factor in Choosing Beauty Subscriptions
November 14, 2023

In recent months, the momentum of retail product subscriptions has waned, as consumers grapple with headwinds from economic challenges and a rising cost of living. Yet, within this challenging landscape, a small group of subscribers, termed “loyalists,” has emerged as a crucial cohort for retail...

Subscription Commerce
Snapchat to Test Family Plans in Push for New Subscribers
November 13, 2023

As Snapchat looks to grow adoption of its subscription program, the app is reportedly testing a “Friends & Family Plan,” as social media platforms look to find ways to monetize outside of ad sales.  Code within the app spotted by Android Authority suggests that the social media app popular...

Subscription Commerce
New Bumble CEO Wants to Personalize Subscriptions to Reach Gen Z Singles
November 08, 2023

In an effort to get Generation Z consumers paying for its dating app, Bumble is rolling out subscription plans that are shorter-term and more personalized. On a call with analysts Tuesday (Nov. 7) discussing its third-quarter 2023 financial results, Whitney Wolfe Herd, the company’s founder and...

Subscription Commerce
Exclusive-Access Subscribers Get Accustomed to the VIP Treatment
November 03, 2023

Once consumers start getting the VIP treatment with their retail subscriptions, PYMNTS Intelligence shows, many seek out more and more of this exclusive access. By the Numbers The PYMNTS Intelligence report “The Impact of Subscription Models on Consumer Choice,” created in collaboration with sticky.io, draws...

Subscription Commerce
Card-Linked Offers Drive Streaming Subscription Adoption
November 02, 2023

As streaming services raise their prices, card-linked offers can go a long way towards encouraging deal-seeking consumers to hit subscribe, PYMNTS Intelligence indicates. By the Numbers The PYMNTS Intelligence report “Leveraging Item-Level Receipt Data: How Card-Linked Offers Drive Customer Loyalty,” created in collaboration with Banyan, draws...

Subscription Commerce
Merchants Lean into New Subscription Features to Regain Consumers
October 31, 2023

Most retail subscription products saw subscriber declines in the last year across demographic groups and subscription modalities, causing top providers to redouble efforts to regain customers.  These are some of the conclusions drawn from the report “The Subscription Commerce Readiness Report: The Loyalty Factor,” a...

Subscription Commerce
Universal Music Group Sees Paid Subscriptions Rise as Consumers Tune In
October 27, 2023

Universal Music Group (UMG) is seeing increased revenue from paid subscription platforms amid decreases from free, ad-supported streaming services, suggesting that consumers may increasingly be willing to pay a premium to skip the commercials.  The music giant, whose artists include everyone from Taylor Swift to...