Social Commerce

Social Commerce
Social Commerce Shoppers Pick Instagram for Apparel, TikTok for Beauty
August 09, 2024

As consumers begin to adopt social media channels to make purchases, PYMNTS Intelligence found which apps shoppers are turning to for different kinds of retail products. By the Numbers The PYMNTS Intelligence report “Tracking the Digital Payments Takeover: Monetizing Social Media” was based on a...

Social Commerce
Amazon Deals Expands to TikTok, Pinterest
August 08, 2024

Amazon has  partnered with TikTok and Pinterest to let the users of those social media apps buy products from Amazon without leaving those apps. This offering is designed to make it more convenient for Amazon customers to shop on those social media platforms, an Amazon...

Social Commerce
Report: X Working on Adding ‘Payments’ Button
August 06, 2024

X is reportedly getting closer to introducing a payment service. The social media platform and aspiring “everything app” is working on adding a “Payments” button to the navigation bar, TechCrunch reported Tuesday (Aug. 6), citing a post on X by independent app researcher Nima Owji....

Social Commerce
Pinterest Adds More Shoppable Video Content; Q2 Revenue Up 21%
July 31, 2024

As Pinterest looks to become a central figure in the social commerce space, the company is integrating more directly shoppable features across the platform to drive sales. In its second quarter 2024 earnings results reported Tuesday (July 30), the company shared that revenue rose 21%...

Social Commerce
WhatsApp Reaches 100 Million Users in US
July 25, 2024

WhatsApp said that as of July, it has 100 million users in the United States. “This milestone has been a long time coming and it proves that WhatsApp is the solution to the cross-platform divide in America,” the company said in a Thursday (July 25)...

Social Commerce
LTK Begins Video-First Transformation of Platform for Creators, Businesses
July 24, 2024

LTK, a platform for creators and their businesses, is transforming its app to be video-first. As part of this transformation, LTK has added a new shoppable video feed called Full-Screen Continuous Video and a new content guide called Daily Drops, the company said in a...

Social Commerce
LinkedIn Employs AI and Games to Promote Daily User Visits
July 21, 2024

How often do you visit LinkedIn? The platform wants your answer to be “every day.” To that end, the Financial Times (FT) reported Sunday (FT), LinkedIn is offering artificial intelligence (AI)-powered career advice and has rolled out games to get its users visiting more often...

Social Commerce
Eventbrite Enables In-App Ticket Purchases on TikTok
July 16, 2024

Global events marketplace Eventbrite has partnered with TikTok to help event creators promote their events and sell tickets. This collaboration includes an integration in which Eventbrite creators and TikTok users can add Eventbrite links directly to their TikTok videos, the companies said in a Tuesday...

Social Commerce
Gen Z Consumers 117% Likelier to Shop From Influencers
July 15, 2024

As social commerce comes to occupy a growing role in retail overall, Generation Z consumers are the most likely to seek shopping inspiration from influencers. By the Numbers The PYMNTS Intelligence special report “Generation Zillennial: How They Shop” is based on responses from more than...