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    "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://www.pymnts.com/news/retail/2024/ulta-beauty-doubles-down-on-social-media-and-digital-strategy/feed/json/ -- and add it your reader.",
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    "language": "en-US",
    "title": "Comments on: Ulta Beauty Doubles Down on Social Media and Digital Strategy",
    "description": "What's next in payments and commerce",
    "icon": "https://www.pymnts.com/wp-content/uploads/2022/11/cropped-PYMNTS-Icon-512x512-1.png",
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            "id": "https://www.pymnts.com/news/retail/2024/ulta-beauty-doubles-down-on-social-media-and-digital-strategy/#comment-65542",
            "url": "https://www.pymnts.com/news/retail/2024/ulta-beauty-doubles-down-on-social-media-and-digital-strategy/#comment-65542",
            "content_html": "[…] this, the company has seen a gain of 2.43% in its stock price over the last five trading days. pymnts.com reported 2024-09-09 that Ulta Beauty is transforming its brand image into a social powerhouse, […]",
            "content_text": "[…] this, the company has seen a gain of 2.43% in its stock price over the last five trading days. pymnts.com reported 2024-09-09 that Ulta Beauty is transforming its brand image into a social powerhouse, […]",
            "date_published": "2024-09-10T14:05:10-04:00",
            "authors": [
                {
                    "name": "Ulta Beauty Inc (ULTA) Shares Plummet Below 1-Year High – News Heater",
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                "name": "Ulta Beauty Inc (ULTA) Shares Plummet Below 1-Year High – News Heater",
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