loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Ascenda Adds Uber to Grow Rewards Network
Ascenda Adds Uber to Grow Rewards Network
September 19, 2024  |  Loyalty & Rewards

Rewards network Ascenda says it is getting bigger with the help of Uber. The company announced Thursday (Sept. 19) that it was expanding its network...

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Yonder Raises $31 Million to Expand Credit Card Outside UK
Yonder Raises $31 Million to Expand Credit Card Outside UK
September 19, 2024  |  Investments

Yonder has raised 23.4 million pounds (about $31.1 million) to expand its credit card designed to help cardholders build good credit habits while earning rewards....

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Ulta Beauty Doubles Down on Social Media and Digital Strategy
Ulta Beauty Doubles Down on Social Media and Digital Strategy
September 09, 2024  |  Retail

Ulta Beauty is transforming its brand image into a social powerhouse, capitalizing on a surge of digital engagement to elevate its market presence. During the...

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DOT Launches Inquiry Into Rewards Programs of 4 Airlines
DOT Launches Inquiry Into Rewards Programs of 4 Airlines
September 05, 2024  |  Loyalty & Rewards

The Department of Transportation (DOT) has launched an inquiry into the rewards programs of the four largest U.S. airlines, saying it aims to protect customers from...

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Sephora Offers Paze Online Checkout to Loyalty Members
Sephora Offers Paze Online Checkout to Loyalty Members
August 28, 2024  |  Payment Methods

Early Warning Services has made its Paze online checkout available to Sephora’s loyalty program members. The checkout option — offered by participating banks and credit...

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Bilt and Walgreens Team on Health Savings Rewards
Bilt and Walgreens Team on Health Savings Rewards
August 26, 2024  |  News

Bilt has expanded its loyalty rewards program via a partnership with Walgreens. The collaboration, announced Monday (Aug. 26), includes the introduction of an automatic health...

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Brands Focus on Post-Purchase Innovations to Foster Customer Loyalty
Brands Focus on Post-Purchase Innovations to Foster Customer Loyalty
August 20, 2024  |  Retail

As competition for customer loyalty grows fiercer, brands are sharpening their focus on the post-purchase phase — a critical yet frequently neglected part of the...

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Travel Platforms Reroute Strategies to Elevate Customer Engagement
Travel Platforms Reroute Strategies to Elevate Customer Engagement
August 16, 2024  |  Travel Payments

As inflation reshapes consumer spending, travel giants Expedia, Airbnb and Booking Holdings are adjusting their strategies to drive customer engagement and bookings amid shifting family budgets...

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Walmart Amps Up Digital Progress in Positioning for Second Half
Walmart Amps Up Digital Progress in Positioning for Second Half
August 15, 2024  |  Earnings

Convenience. Membership. Delivery times. Delivery density. eCommerce. Marketplaces. You would be forgiven for thinking these were keywords from Amazon’s Q2 earnings announcement. But they weren’t....

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