Procter & Gamble

Budget-Strapped Shoppers Splurge on Small-Ticket Items, Scrimp on Major Purchases
Budget-Strapped Shoppers Splurge on Small-Ticket Items, Scrimp on Major Purchases
August 05, 2024  |  Retail

This week in paycheck-to-paycheck shopping news, retail brands are sharing that consumers are becoming less cautious in their spending on small purchases such as groceries,...

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Procter & Gamble Records 4% Organic Sales Growth
Procter & Gamble Records 4% Organic Sales Growth
July 30, 2024  |  Earnings

Procter & Gamble announced a 4% organic sales growth for fiscal year 2024, continuing a streak of six consecutive years with at least a 4%...

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P&G: Shoppers Are Done Trading Down to Private-Label
P&G: Shoppers Are Done Trading Down to Private-Label
April 19, 2024  |  Earnings

Many consumers may have traded down to private-label brands in earlier stages of the current period of high inflation, but now, according to Procter &...

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Shoppers Strain Under Burden of Ongoing CPG Price Hikes
Shoppers Strain Under Burden of Ongoing CPG Price Hikes
April 16, 2024  |  Retail

As leading consumer-packaged goods (CPG) brands continue to raise their prices slowly but persistently, shoppers who are on the fence are looking for more affordable...

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CPGs Use Guacamole and Super Bowl to Trot Out AI-Powered Consumer Experiences
CPGs Use Guacamole and Super Bowl to Trot Out AI-Powered Consumer Experiences
February 06, 2024  |  artificial intelligence

Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI...

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P&G: Inflation Isn’t Keeping US Consumers From Buying More Expensive Brand Names
P&G: Inflation Isn’t Keeping US Consumers From Buying More Expensive Brand Names
January 23, 2024  |  Retail

It turns out Procter & Gamble, the company which makes household staples like Tide detergent, Bounty paper towels, and Crest toothpaste, made more money last...

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P&G Says 6% Sales Increase Underpins Consumer Spending Resilience Amid Inflation
P&G Says 6% Sales Increase Underpins Consumer Spending Resilience Amid Inflation
October 18, 2023  |  Earnings

Procter & Gamble (P&G), the consumer goods giant known for brands like Tide detergent and Pampers diapers, announced first quarter fiscal year 2024 results on...

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Procter & Gamble Says Consumers Not Trading Down Despite Higher Prices
Procter & Gamble Says Consumers Not Trading Down Despite Higher Prices
July 28, 2023  |  Earnings

Consumers are generally not trading down to generic brands of everyday items, despite rising prices. Procter & Gamble — the maker of brands like Crest, Tide and Pampers — said Friday...

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Why Diapers Tell The Story of the Consumer’s Inflation Sentiment 
Why Diapers Tell The Story of the Consumer’s Inflation Sentiment 
May 07, 2023  |  Consumer Finance

Did it all start with diapers? WSJ reported this week (May 2) that inflation was a more difficult economic challenge than Jerome Powell, Janet Yellen and others...

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