Digital Divide: Minding The Loyalty Gap

Restaurants Compete to Make Loyalty Programs Stand Out As Consumers Join Multiple Programs With almost two-thirds of consumers enrolled in loyalty programs, restaurants must compete to stand out from their peers. PYMNTS’ Digital Divide Report: Mind The Loyalty Gap, a Paytronix collaboration, surveyed more than 2,400 U.S. consumers to learn which innovations matter most when it comes to digital ordering features and payment technologies.
Inside the January Report
  • 34%: Portion of restaurant customers who say food pickup and ordering improvements will boost their loyalty
  • 64%: Share of customers who use loyalty programs at multiple restaurants from which they frequently purchase
  • 50%: Portion of table-service restaurant patrons who interact with loyalty programs via mobile app

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