Restaurants Fight Back Against Aggregators With Promotions and Loyalty Programs
Table service restaurants have a problem: High-value, high-frequency customers now account for 44% of those using aggregators for ordering delivered meals, complicating eateries’ relationships with their most treasured customers. The new Digital Divide report, a PYMNTS and
Paytronix collaboration, surveyed more than 2,100 U.S. consumers and found out that offering promos and loyalty perks was key to keeping the best customers in-house.
