New Data: 58% Of US Consumers Skip Aggregators When Ordering From Favorite Restaurants
While headlines tout food aggregators’ growing clout in the restaurant space, 58% of consumers sought other channels when ordering their favorite foods over the past 15 months. PYMNTS surveyed over 2,200 U.S. consumers for the Digital Divide: Aggregators report, a collaboration with
Paytronix, and found that restaurants have an opportunity to beef up new, direct channels to drive sales and engagement.
