NEW REPORT: QSRs' Lagging Loyalty-Rewards Investment Hurts Innovation And Sales
The quick-service restaurant (QSR) industry has a loyalty-rewards problem: Most are not offering enough. This as a new PYMNTS survey of over 500 restaurants and 25,000 U.S. consumers for our Restaurant Readiness Index, a PYMNTS and Paytronix collaboration, showing that bottom performers are now four times less likely to offer loyalty programs than their top-performing peers.
