NEW DATA: Budget-Minded Consumers Pick QSRs With Loyalty Programs
Consumers dining on a budget prefer to order from restaurants that offer loyalty programs, with more than 12 million of them being willing to stretch their food budget if it meant getting more rewards. In the new Delivering On Restaurant Rewards, PYMNTS surveys 2,467 consumers to find out how quick-service restaurants (QSRs) can utilize loyalty offerings to help consumers’ do more with their meal budgets and drive conversion.
