NEW DATA: 44 Million Consumers Want Rewards, But Restaurants Aren’t Delivering
Eighty-three million U.S. customers earn rewards on their food orders, and 44 million more would like to — if their go-to restaurants offered it. In Delivering On Restaurant Rewards, PYMNTS surveys 2,089 consumers to learn how restaurants can tap consumer demand for loyalty and rewards programs to earn new customers and boost their top-line performance.
