Why Incentives Digitization Can Drive Improved Customer Loyalty

Expanding Payments Choice Playbook - March/April 2022

Customers conduct their shopping in myriad channels — increasingly online ones — and want their incentives available without needing to switch between channels. In this month’s Expanding Payments Choice Playbook, a collaboration with Onbe, PYMNTS talked with Neal Cotter, director of customer advocacy and insights at clothing retailer Torrid, about why retailers must adapt incentives such as rebates and loyalty programs for a digital audience to gain loyalty and customer insights.

Inside the March/April Tracker

An interview with Neal Cotter, director of customer advocacy and insights at plus-size clothing retailer, about how the retailer is catering incentives toward its growing digital audience
Recent payments choice headlines, including why 77% of consumers prefer making digital payments over cash or paper checks and how CFOs plan to fast-track payments digitization to improve employee satisfaction
PYMNTS Intelligence examining the shifting customer preferences toward digital rebates and incentives and how merchants can take advantage of these systems to fuel customer conversion