The Data Point

How the World Does Digital: France’s Gen Zers Tops Digital Engagement Country Rankings
How the World Does Digital: France’s Gen Zers Tops Digital Engagement Country Rankings
July 08, 2024  |  Connected Economy

Although France checks in seventh — the first country below the median — in the recently released landmark report by PYMNTS Intelligence, “How the World...

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CMOs Discover GenAI as Market Research Tool
CMOs Discover GenAI as Market Research Tool
June 24, 2024  |  Data

According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small...

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Heads of Product Report Heavy Toll From Payments Uncertainty
Heads of Product Report Heavy Toll From Payments Uncertainty
June 20, 2024  |  Retail

Corporate heads of product drive profitability by setting strategic goals and supporting innovation across an organization’s entire product line. Unlike CFOs and corporate heads of...

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Gen Z Slow to Adopt Co-Branded Travel Credit Cards
Gen Z Slow to Adopt Co-Branded Travel Credit Cards
June 14, 2024  |  Credit Cards

While 68% of U.S. consumers own general-purpose credit cards, 28% now carry specialized co-branded or store-issued cards, and the appeal of travel-related cards is strong....

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The One Thing All Parents Have In Common: They Don’t Scrimp on Baby Products
The One Thing All Parents Have In Common: They Don’t Scrimp on Baby Products
June 13, 2024  |  Retail

As consumers look for ways to cut back their retail spending, many are willing to make sacrifices on product quality, but not when it comes...

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35% of Lower Income-Earning Consumers Unaware of Card-Linked Offers
35% of Lower Income-Earning Consumers Unaware of Card-Linked Offers
June 11, 2024  |  Consumer Insights

Card-linked offers — the coupon-like incentive programs that reward credit and debit card holders for using their cards — are highly popular with consumers who...

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Mexican Consumers Seek More Payments Choice and Product Details
Mexican Consumers Seek More Payments Choice and Product Details
June 03, 2024  |  Retail

Consumers around the world want to access specific digital features when shopping, whether they are perusing aisle 3 or clicking from their couch at home....

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Gen Z Members Expect Credit Unions to Double Banking Features
Gen Z Members Expect Credit Unions to Double Banking Features
May 30, 2024  |  Credit Unions

According to PYMNTS Intelligence data, 95% of U.S. credit unions (CUs) are now wooing prospective Gen Z members. However, as “How Credit Union Innovation Can...

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70% of Restaurant SMBs Say Convenience Is Top Instant Payments Benefit
70% of Restaurant SMBs Say Convenience Is Top Instant Payments Benefit
May 29, 2024  |  Faster Payments

While instant payments might seem like an innovation that only big companies would embrace, these types of expenditures are gaining traction with many mom-and-pop eateries....

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