Embedded Finance Turns Checkout into a Better Customer Experience for Brands

How Nonfinancial Brands Can Benefit From Offering Embedded Financial Services

Embedded finance can help nonfinancial brands reach their full potential by allowing customers to transact seamlessly wherever they are, reducing the risk of cart abandonment online, says Mastercard’s Sherri Haymond. Read more in the “Embedded Finance Tracker®,” a collaboration with Galileo, 

Inside the April Tracker
  • With embedded finance and BaaS evolving to meet consumers’ digital needs, Mastercard’s Sherri Haymond discusses how FinTechs are responding.
  • More than half of Americans expressed interest in integrated add-ons, while approximately the same share of software vendors reported satisfaction with their embedded payment providers’ APIs.
  • Of companies that offered some type of embedded finance option, 88% reported increased engagement, and 85% said it helped them acquire new customers.

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