77% of Retailers Rank Generative AI as the Most Impactful Emerging Technology

Generative AI Tracker®: What Generative AI Has in Store for the Retail Industry

Generative AI stands to revolutionize retail by deepening customer engagement, personalizing shopping and optimizing supply chains. But there can also be a downside, including sophisticated AI-generated attacks and wider scrutiny from privacy and data protection watchdogs as the latest issue of the “Generative AI Tracker®,” a collaboration with AI-ID, examines.

Inside the December Tracker
  • From marketing and sales to personalized recommendations, generative AI is poised to transform the retail experience for consumers.
  • A blend of optimism and suspicion characterizes the cautious embrace of AI-powered personalization in retail, while regulatory moves thus far offer a similarly nuanced picture.
  • PYMNTS Intelligence examines the actions regulators and retailers can take to remove the “creepy” factor from the growing use of generative AI to improve personalized recommendations.

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